Parkway
National Park Roadtrip Planner Web App
Parkway is a web app designed to simplify planning road trips through U.S. national parks. It allows users to build itineraries without entering specific addresses, add stops along the way, enjoy built-in games for entertainment, and access detailed park information. The design process included researching existing trip-planning tools to identify strengths and pain points. Wireframes for multiple screens were developed, reviewed, and refined, with user testing sessions integrated throughout to gather feedback and improve the overall user experience.
Project development
Style Guide
Personas & JOURNEY MAP
COMPETITOR RESEARCH
WIREFRAMES & PROCESS FLOW
USER TESTING QUESTIONS & RESULTS
1. Add Arches National Park to your route 2. Get to License Plate Game 3. Go into the Yellowstone park guide 4. Is the Yellowstone Wild West Adventure activity wheelchair accessible? 5. Add a gas station stop to your route 6. View trip overview 7. Save your trip 8. What is the recommended general attire for yellowstone national park?
There weren’t any further issues that arose during the next phase of testing. They were all able to navigate the usability questions and do the tasks.
