((CURRENTLY A WORK-IN-PROGRESS PROJECT))
Professor Pop’s is a branding and packaging project designed around a chaotic, mad scientist where consumers take part in his experiments. The design mimics the modern sterile laboratory aesthetic mixed with vibrant pop patterns. The product features identical frozen treats that disguise classic, sweet flavors with edible but wacky flavors. When Strawberry and “Shrimp Cocktail” look visually the exact same, would you dare to take the chance?