These projects showcase the development of a cereal brand, complete with a mascot, packaging, and an out-of-home advertising campaign. The design process was focused on Melvin the Moose as the mascot, experimenting with dynamic movement and vibrant color palettes. The out-of-home ad campaign features outside-the-box marketing, literally, by having Melvin extend beyond the billboard frame. The result is a cohesive and complete brand marketed towards kids, campers, or just people who love s’mores and need it for breakfast, just like Melvin.