Twilling’s is a project that integrates branding, advertising, and interactive design. It is a fashion brand that promotes sustainability, zero-waste, and conservation. The brand identity is inspired by traditional patchwork quilts and trash-related animal mascots to symbolize the upcycling of textile waste. The advertising campaign strays from the norm by using the mascots across the social media and transit ads, the idea there is to be more unique, recognizable, and approachable. Twilling’s also has a responsive, single-scrolling website that details the brand’s eco-friendly mission, the clothing offered, and community workshops. There is also an interactive installation that allows customers to customize their garments via a touchscreen, using digital projection to map the fabric patterns onto physical clothing on mannequins in real time.